My Passion and My Story
I am a researcher, photographer, and storyteller. I use multimedia tools to communicate globally, while navigating the sociocultural nuances with a mindset for shared humanity towards good and progress.
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Annie Jia
Creative Storyteller and Aspiring Transmedia Communications Strategist
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Email:
Education:
MSc from USC Annenberg School of Communication and Journalism & London School of Economics and Political Science; BA from UCSD in Communication
Location:
Los Angeles, CA
Skills:
SPSS software, Office Suite, Wordpress, G-Suite products, Google Analytics, R and RStudio, Adobe Premier, Photoshop, InDesign, Illustrator, Lightroom, Canva, Meltwater, Data analytics, Hootsuite, Basecamp.
🌟 Work Overview & Highlights
@Daxue Consulting
March 2023 - July 2023
@Edelman
Sep 2022 - Nov 2022
@KMA PR
Sep 2022 - Nov 2022
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Market Research Assistant
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Conduct social media listening for domestic and international firms in the beauty and cosmetics sector on TikTok, YouTube, IG, and Facebook to identify emerging trends, pain points, and territories sizing
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Strategize COTY Inc.’s market entrance to domestic and Chinese markets by media and search engine monitoring, analyzing cultural and discursive differences on beauty and skincare trends
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Carry out independent market research and compile market insights reports, including the US’s Milk Tea Industry Report
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Public Relations Intern
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Draft marketing materials in English and Mandarin to help domestic companies enter China
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Cater and promote top-tier global tech firms (i.e. Tencent, CATL, and TE Connectivity) to transnational markets by market research
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Write press releases and responses that reflect such values as Diversity, Equity, and Inclusion to facilitate effective cross-cultural communication while working closely with account executives and associate account directors
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Public Relations and Marketing Intern
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Manage client relationships across different time zones, write pitch letters to mainstream media outlets including Wired, and Forbes, as well as ran Instagram and LinkedIn for elevating company and product exposure and media coverage
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Use Meltwater to monitor media coverage and PR-focused KPIs metrics, conduct daily media sweeps, compile reports and data for Q3 and Q4 online marketing, branding, and PR strategies, increased clients' media coverage by 20% in terms of media coverage, with an emphasis to help women and minority entrepreneurs in lifestyle and beauty sectors in US
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Download my CV for more here.
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