Kip Morrison and Associates PR

At this boutique PR agency located in Beverly Hills, I worked as the marketing and PR intern, working directly with account managers in the cannabis and lifestyle sectors. My work includes compiling media lists, monitoring media coverage (i.e. Meltwater), conducting daily media sweeps, pitching media outlets and conferences, and general administrative assistance. Below are how I utilized my research, social media marketing, and PR skills to enhance its media profile and press relations.

Discover KMA

Create. Elevate. Define.
case studies

Social Media Re-Branding

Aesthetics makeover of KMA's IG (professional + artistic)
Online audience sizing and engagement

Media Pitches Drafting

Engage, attract, and persist
Storytelling and persuasion

Media Performance Monitoring

Professional PR Tool Meltwater
Daily media sweeps, compilations, and analysis

Precise Media
Sizing

Media lists research
Media outlets research
Influencers and social media marketing research

🌟 Key Takeaways 🌟

During this eight-week on-site internship, I learned about devising long-term marketing and PR strategies, conducting media monitoring and pitches, as well as running year-long creative marketing campaigns. The above case studies showcase some of the exciting works I have partaken together with Kip Morrison and Associates. From this experience, I garner valuable insights to digital marketing, influencers and media relations, and PR in general.

Devising Long-term

Marketing and PR Strategies

With comparison to agile marketing, long-term PR and marketing strategies set clear metrics and measurement methods for both clients and agencies. To devise them, one needs to conduct thorough research and analysis with respective to specific industries.

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