Kip Morrison and Associates PR
At this boutique PR agency located in Beverly Hills, I worked as the marketing and PR intern, working directly with account managers in the cannabis and lifestyle sectors. My work includes compiling media lists, monitoring media coverage (i.e. Meltwater), conducting daily media sweeps, pitching media outlets and conferences, and general administrative assistance. Below are how I utilized my research, social media marketing, and PR skills to enhance its media profile and press relations.
Create. Elevate. Define.
case studies
Social Media Re-Branding
-
Aesthetics makeover of KMA's IG (professional + artistic)
-
Online audience sizing and engagement
Media Pitches Drafting
-
Engage, attract, and persist
-
Storytelling and persuasion
Media Performance Monitoring
-
Professional PR Tool Meltwater
-
Daily media sweeps, compilations, and analysis
Precise Media
Sizing
-
Media lists research
-
Media outlets research
-
Influencers and social media marketing research
🌟 Key Takeaways 🌟
During this eight-week on-site internship, I learned about devising long-term marketing and PR strategies, conducting media monitoring and pitches, as well as running year-long creative marketing campaigns. The above case studies showcase some of the exciting works I have partaken together with Kip Morrison and Associates. From this experience, I garner valuable insights to digital marketing, influencers and media relations, and PR in general.
